Definition of Good

Director of Operations, Brian Gould

Director of Operations, Brian Gould

Be good. Have you ever heard someone say that to you?  What do they mean?  It always catches my attention because these days there are so many different meanings to words. There are so many different ways to say good: cool, rad, sweet, awesome, even the work bad is used to express good — depending on who you “hang” with.  It is also interesting to me how good is defined.  It seems there is a sliding scale of good and each individual decides what it means.  It leads me to ask: “How does one define good?”

There may be as many answers as there are people.  Rregardless of your answer, what keeps surfacing for me here at Crimson Cup is the fact that we want to better human beings today than we were yesterday.  We define good by caring about those we meet and work with, and considerate enough to put aside our personal desires to better the group as a whole.  I really believe in our business mantra: the business we are really in is ‘Leaving People Feeling Better’. Does it mean we don’t want to compete and win?  NO!  It just means we want to compete fairly with integrity, keeping our word and meeting the expectations of those we make promises to.  This includes those who consume our awesome (best in the market) products, to those who partner with us in the supply chain . . . and, well, everyone with whom we come into contact.  Certainly a lofty goal but we figure if we operate this way on a daily basis and engage others who do as well, we will have a viable, sustainable business and have a lot of fun on the journey!

Be good!

- BG

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